Government to Introduce Rules Requiring Health and Finance Influencers to Use Disclaimers

The government plans to implement guidelines that would require health and finance influencers on social media platforms to disclose their qualifications and eligibility. The aim is to prevent the spread of misleading or incomplete information and avoid surrogate advertising. Influencers will be required to display disclaimers indicating whether they are certified professionals or merely endorsing a product. Violators of these guidelines may face a fine of Rs 10 lakh. The move aims to protect consumers from purchasing products or investing in schemes based on misleading information provided by influencers. These rules will be applicable to both health and finance influencers to ensure transparency and prevent manipulation.