National Democratic Party Indian (NDPI) J&K UT Chief Rajesh Gupta appealed to Prime Minister Nsarendra Modi to create awareness among public regarding generic medicines through door to door campaign in each and every state/UT. Speaking to media in an interview today Gupta said, as “Pradhan Mantri Bhartiya Janaushadhi Pariyojana” (PMBJP) was a very good initiative by Prime Minister Nsarendra Modi making quality medicines available at affordable prices for all, particularly the poor and disadvantaged, through exclusive outlets “Jan
Aushadhi Medical Store”, so as to reduce out of pocket expenses in healthcare. But it is no fun if this scheme not reached to common people, said Gupta.”
NDPI president said, it is very unfortunate that people in Jammu and Kashmir are very less aware about generic medicines availability. Generic medicines which are available at lesser prices but are equivalent in quality and efficacy as expensive branded drugs. Gupta urged J&K LG administration to encourage doctors, more specifically in government hospital to prescribe generic medicines. Enable substantial savings in health care more particularly in the case of poor patients and those suffering from chronic ailments requiring long periods of drug use.
NDPI leader said Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) is a campaign launched by the Department of Pharmaceuticals to provide quality medicines at affordable prices to the masses. PMBJP stores have been set up to provide generic drugs, which are available at lesser prices but are equivalent in quality and efficacy as expensive branded drugs. Gupta stressed the need to create awareness through education and awareness program that high price need not be synonymous with high quality. He further added provide all the
commonly used generic medicines covering all the therapeutic groups and all the related health care products too under the scheme. And to bring down the healthcare budget of every citizen of India through providing
Quality generic Medicines at Affordable Prices.

