Jammu, January 9, 2026: Jammu Motor Vehicles LLP (an Authorised Dealership of Mahindra & Mahindra Ltd., India’s leading SUV manufacturer) at B C Road, Rehari, Jammu, today unveiled the XUV 7XO and XEV 9S, two game-changing vehicles that are set to redefine the automotive industry. The event was held at the prestigious Amar Singh Club in Jammu. The vehicle was unveiled by Sh. Anil Kapahi, Hon’ble Secretary and & Sh. Naresh Gupta Tony, Executive member of Amar Singh Club, in the presence of Sh. Swatantar Aggarwal, Chairman of Aggarwal Group, Mr Vineet Aggarwal, Mr Nitin Aggarwal, other Directors & Family members of Aggarwal Group, along with dignitaries from prestigious Banks, NBFCs, Customers and Staff Members of Jammu Motor Vehicles LLP
Mahindra XUV 7XO, A New Era of Innovation: The XUV 7XO is a premium SUV that boasts a range of innovative features & is the company’s latest trendsetter. Starting at a price of ₹13.66 lakh (ex-showroom), the XUV 7XO raises the benchmarks set by the game-changer XUV 7OO, which has had over 300000 customers since its launch in 2021. The XUV 7XO delivers an experience that rewrites the rules of high-end SUVs by elevating sophistication and technology like never before>
-World’s first DAVINCI suspension system that promises better body control and ride plushness.
-India’s first ICE SUV with coast-to-coast triple screen across all variants for digital instrument cluster, touchscreen infotainment system, and passenger entertainment display
-India’s first ICE Software Defined Vehicle (SDV)
-India’s first ADAS Level 2 with Dynamic Visualisation, 540-degree camera system, and multiple airbags
-India’s first Integrated Dolby Atmos and Dolby Vision Experience with ventilated seats, powered seats with memory, panoramic sunroof, and 16-speaker Harman Kardon sound system
-Engine Options: 2.0-litre turbo-petrol engine and 2.0-litre diesel engine, paired with manual and automatic gearboxes
Mahindra has consistently worked towards democratising technology, and the XUV 7XO further exemplifies this commitment by offering advanced features starting from the base variant. The AX variant, featuring Coast-to-Coast 31.24 cm Triple HD screens, Intelligent ADRENOX, Wireless Android
Auto & Apple CarPlay, Alexa Built-in with ChatGPT, Cruise Control, Push Button Start/Stop, and 75 safety features—all as standard—make cutting-edge technology and premium features more accessible than ever. There are Introductory Prices for the first 40,000 customer deliveries (terms and conditions apply). Automatic transmission available at an additional ₹ 1.45 Lakh. All Wheel Drive variant available at an additional cost of ₹ 2.45 Lakh. The XUV 7XO starts at ₹13.66 lakh (ex-showroom) and will be available in six variants: AX, AX3, AX5, AX7, AX7T, and AX7L. Bookings start January 14, 2026, & Deliveries will begin on January 14, 2026, for the AX7, AX7T, and AX7L variants, while the AX, AX3, and AX5 variants will arrive in April 2026¹.
Mahindra XEV 9S — India’s Big New Electric 7-seater SUV, Starting at ₹ 19.95 Lakh
Stylish, Authentic SUV with a very quiet and smooth ride
Based on the INGLO platform and the brain of MAIA
Best in Space compared to SUVs/MPVs
Introducing 70 kWh battery offering best-in-class power of 180 kW and 380 Nm of torque
Total 6 variants with the fully loaded Pack Three Above 79 kWh priced at Ex-showroom ₹ 29.45 Lakh
Bookings open: January 14, 2026, Deliveries start: January 23, 2026
If there’s one thing modern life rarely gives us, it’s space — space to pause, space to think, space to be ourselves, and space to be with the people who matter. Today, Mahindra brings that feeling back with something refreshingly meaningful: the XEV 9S, India’s first authentic electric origin 7-seater SUV built ground-up on the INGLO architecture. The XEV 9S arrives as India’s Big New Electric — a bold idea crafted into an intelligently spacious SUV for people whose lives, dreams, and daily journeys are getting bigger. It’s designed for families, creators, travellers, and everyday Indians who want one simple thing from their car: space for everything they want to do and everything they want to be. Powered by MAIA, India’s fastest automotive mind, and shaped with Mahindra’s expressive design philosophy, the XEV 9S doesn’t just introduce a new vehicle — it introduces a new feeling of electric freedom. With its expansive cabin, clever three-row electric-first layout, whisper-quiet drive, and an almost magical sense of openness, the XEV 9S gives families, travellers, creators, and commuters something Indian mobility has long denied them: Comfort that isn’t negotiated. Space that isn’t apologised for. Electric that isn’t small.
Speaking on the occasion, Mr Vineet Aggarwal, Managing Partner, Jammu Motor Vehicles LLP, said, “We are thrilled to introduce the XUV 7XO and XEV 9S in Jammu. These vehicles represent a new era of innovation and sustainability in the automotive industry, and we are confident that they will appeal to the discerning customers in Jammu. Bookings for the XUV 7XO are open, with a token amount of ₹21,000. Test drives will begin on January 8, 2026. Deliveries for the XUV 7XO are scheduled to begin on January 14, 2026. Bookings for the XEV 9S will open on January 14, 2026, with deliveries starting from January 23, 2026.”
Mr Vineet Aggarwal further said, “Jammu Motor Mahindra has a wide range of Mahindra Vehicles & Network across Jammu province by way of having Showrooms at B C Road Rehari, Kunjwani, Poonch, Reasi, Banihal and Kishtwar, offering a complete range of Premium & Personal SUVs like New Thar, Thar Roxx, SCORPIO-N, XUV 7OO, SCORPIO CLASSIC, BOLERO Neo and BEV vehicles XEV 9E and BE6 in their different variants along with the facility of In-House Finance & Exchange of Used Cars to Customers”.
Going further, Mr Vineet Aggarwal stated that Jammu Motor Mahindra has established its active presence in the Commercial Vehicles Segment as well by having its Showrooms in Greater Kailash, Mishriwala, Poonch, Reasi, and Kishtwar, presenting vehicles like Bolero Pick up, Maxx Pick up, Bolero Camper, and Veero. Jammu Motor Mahindra also offers Last Mile Mobility Vehicles like Treo Plus Auto, Alfa Load, Jeeto, and Treo Auto, etc., at its showrooms at Greater Kailash, Digiana, Poonch & Kishtwar. He continued, “Jammu Motor Mahindra has its state-of-the-art Workshop and Bodyshop with professionally trained manpower and high-tech diagnostic and repair equipment at Lane No. 12, Industrial Area, Gangyal, Jammu to provide the best possible services to customers.”
The Chief Guest, Sh Anil Kapahi, Hon’ble Secretary of Amar Singh Club, spoke on the occasion and said, “ I am honoured to stand before you today to introduce two groundbreaking vehicles from Mahindra – the XUV 7XO and the XEV 9S. These vehicles embody the perfect blend of innovation, style, and performance, reflecting Mahindra’s commitment to delivering exceptional driving experiences. The Mahindra XUV 7XO is a testament to the brand’s dedication to excellence. On the other hand, the Mahindra XEV 9S is a revolutionary electric SUV that combines sustainability with performance. Both vehicles are set to take the Indian automotive market by storm, and I am excited to see the impact they will have on the industry. I would like to congratulate the Mahindra team for their hard work and dedication in bringing these incredible vehicles to life. I hope you will experience the thrill of driving these exceptional vehicles and create unforgettable memories. Thank you, and I wish the Jammu Mahindra Team continued success.”
While concluding the function, Mr Nitin Aggarwal, Partner of Jammu Motor Mahindra, thanked the Chief Guest and all distinguished guests for gracing the occasion with their presence. He also assured that Jammu Motor Mahindra strives hard to serve its customers and makes every possible effort to provide the best services at all times it remains.
Thanks, and Warm regards
Jammu Motor Mahindra (Jammu Motor Vehicles LLP) | Mahindra and Mahindra |
Jammu, Jammu & Kashmir
